Write Across Media works closely with clients to develop a website’s information architecture (IA) and user experience (UX) design.
IA is a term that describes how content is structured on a website and how a user can navigate through it. In this stage, key decisions are made about what content appears in the top-level menu, and where all the ‘child’ pages sit in this structure. The next step is to work out what content will appear on specific pages, as this often drives decisions about the appropriate page type or template required and what back-end publishing functionality is needed.
UX design is a term that describes the process of understanding how your website visitor or user (in other words, your prospective or current client, customer or stakeholder) currently interacts with the content and functionality on your website and how it can be improved. UX design encompasses traditional human–computer interaction design, and extends it by addressing all aspects of a product or service, both online and offline, from the point of view of the user. It covers not only visual design (or “look and feel”), but also the pathway (or steps) that the user needs to take to achieve what they need, again both online and offline. The aim of UX design is to produce an interface that is intuitive, engaging and ultimately rewarding to use. Again, Kerry prepares practical and succinct documents, including site maps and user experience (UX) flow charts.
Kerry has recently provided IA and UX design services to:
- Nelson Marlborough Institute of Technology
- Nelson Tasman Tourism.