The starting point is a review of all of your current content “assets”, including current copy/text, photographs, videos, social media posts and other marketing collateral.
Increasingly it will also include a review of content produced by partner organisations and/or clients/customers. The latter is loosely termed “user generated content” and it can, with appropriate permissions, be curated for publication across your own digital platforms.
This audit will identify where there are gaps and the type of new content that needs to be collated, produced or curated. Write Across Media can then write or edit content, as well as prepare briefs for writers, photographers and filmmakers as required.
Most importantly, the content planning and production phase includes a realistic appraisal of what processes need to be put in place to manage content over the long term and Write Across Media offers both coaching and training services for in-house staff.
Kerry has recently provided content planning and production services to:
- Nelson Tasman Tourism
- Evolve Festival
- Tahuna Beach Holiday Park
- Grand Mercure Nelson Monaco.