According to a new study Research International conducted on behalf of Google, seven out of 10 Australians don't mind watching ads on YouTube if they relevant and entertaining and one-third who see an ad on the video site will click on it.
The first comprehensive Australian YouTube research, the findings are based on a survey of 3,000+ YouTube users.
Here's a profile of the Australian YouTube audience:
- Includes all the family – 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%
- Are workers, students, stay-at-home mums and retirees – 57% are working, 19% are stay at home, and only 15% are studying
- Encompasses all life stages – 55% are married, 35% are single and 9% are divorced
- Are not just techies and nerds – 61% of YouTube users are not tech-savvy
- 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites
- 79% stay longer than they intended (on average 1 hour and 09 mins per week).
- 62% visit at least once a week
- 47% share videos when they find a video which they love
- 86% spend time on YouTube for entertainment
- 2 out of 3 people do more than just watch videos in YouTube
- 20% uploaded video
Australian YouTubers watch a broad range of content:
• 51% music videos
• 31% movie trailers
• 27% user-generated content
• 26% TV shows
• 25% TV ads
• 22% news clips
• 18% sports news/highlights
Research International interviewed 3,000 males and females nationwide aged 14+, who had visited the YouTube website in the past three months.