Googlegram announces: The YouTube generation looks like us

According to a new study Research International conducted on behalf of Google, seven out of 10 Australians don't mind watching ads on YouTube if they relevant and entertaining and one-third who see an ad on the video site will click on it.

The first comprehensive Australian YouTube research, the findings are based on a survey of 3,000+ YouTube users.

Here's a profile of the Australian YouTube audience:

  • Includes all the family – 14-17 year olds only make up 7% of Australian YouTube users, 18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10% 
  • Are workers, students, stay-at-home mums and retirees – 57% are working, 19% are stay at home, and only 15% are studying 
  • Encompasses all life stages – 55% are married, 35% are single and 9% are divorced 
  • Are not just techies and nerds – 61% of YouTube users are not tech-savvy 
  • 86% of the community say YouTube is their favourite place to watch videos and 63% agree YouTube is one of their favourite websites 
  • 79% stay longer than they intended (on average 1 hour and 09 mins per week). 
  • 62% visit at least once a week 
  • 47% share videos when they find a video which they love 
  • 86% spend time on YouTube for entertainment 
  • 2 out of 3 people do more than just watch videos in YouTube 
  • 20% uploaded video 
Australian YouTubers watch a broad range of content:
51% music videos 
31% movie trailers 
27% user-generated content 
26% TV shows 
25% TV ads 
22% news clips
18% sports news/highlights 

Research International interviewed 3,000 males and females nationwide aged 14+, who had visited the YouTube website in the past three months.  

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