Social networking

Evolve Media evolves… into ‘Write Across Media’

September 19, 2013Branding, Online marketing, Social networking, Web/Tech, WritingKerry Sunderland

After 14 years, Evolve Media has evolved. It has rebranded as Write Across Media and our e-marketing system (VeMail) also gets a new name, connect. I first registered the business name Evolve Media Consulting back in 1999. I�d just flown home from London to Melbourne and wanted to give freelanc

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Omnipresent Facebook, even without power

September 4, 2012Film, Social networking, Travel, Web/TechKerry Sunderland

On 30 August 2012, the Kathmandu Post reported that the Nepalese Government would this coming winter aim to limit load shedding (scheduled power outages) in the nation�s capital to 10-12 hours a day!! After a month travelling in Nepal, as much as I tried (because surrendering to the inevitable re

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Journey Beyond Road Trauma officially launches this Easter

March 26, 2010Social networkingcar crash, online social networking, road toll, road traumaKerry Sunderland

In the lead up to the official national launch of JOURNEY BEYOND ROAD TRAUMA over Easter, more than 10,000 pages have been viewed in the past week by hundreds of founding members, who have signed up during the Beta (trial) stage. Along with Sandra Cook, I am one of the produces of the site, whic

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Who is using Twitter in Australia?

July 27, 2009Market research, Social networkingKerry Sunderland

Since my last post ("Young people questioning the authenticity of social networks"), I have tracked down some recent data about who in Australia is using Twitter, while working on an article about Twitter for the August edition of Research News (which will be

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Young people questioning authenticity of social networks

July 17, 2009Social networkingKerry Sunderland

I have just started editing the August edition of Research News and this morning I am compiling the 'Topline' column, which is a summary of recent research findings. While doing so I came across a media release from Lifelounge's Urban Market Research that claims that young people are

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It’s official: we’re mainstream

March 26, 2009Market research, Social networking, TelevisionKerry Sunderland

If you are reading this blog (hello!), have a profile on a social networking site (like Facebook or MySpace), check out other people's profiles on social networking sites and spend at least 10 hours on the internet every week, you're part of what is officially considered the 'mainstre

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Underwhelming uses of technology

September 12, 2008Market research, Online marketing, Social networkingKerry Sunderland

Back in July, I received a media release from Tick Yes Pty Ltd crowing about the new online social network they had created for Bayer's period pain medication Naprogesic called A Pampered Life (I am not even going to link to it!!). At the time, I intended to blog, commenting why such a site m

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Flash mobs were around in the 70s… sort of

June 26, 2008Social networkingKerry Sunderland

A 'flash mob' this week in Sydney attracted the national media's attention, with coverage on the commercial TV news and in the dailies. After meeting behind St James Station in Hyde Park to synchronise watches, about 500 participated in the "Flash Mob Freeze!" event organised on social

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Slow coaches

May 30, 2008Social networkingKerry Sunderland

Today I had the great pleasure of catching up with my LAMP guardian mentor Laurel Papworth in Bondi Beach. I filled her on our progress with TOUCHED BY THE ROAD TOLL and she filled me in on her consulting work and speaking engagements. Then we got to reflecting about the power of social media. On

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Fabi the whale travels Oz for Visual Petition

May 7, 2008Online social activism, Social networkingKerry Sunderland

A few months ago my good friend, business colleague and mad keen surfer Russell Green from RUCC Pty Ltd told me about Visual Petition, and asked me for my support. Visual Petition is a global petition for the conservation of marine animals, backed by Byron local and soul surfer Dave Rastovich

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To Ning, or not to Ning?

April 28, 2008Social networkingKerry Sunderland

In the past few days, I have been assessing the pros and cons of using a white label software solution like Ning to create an online social network. I have used Ning myself to set up one group, and have been an active participant in another Ning group (for which it served the purpose beautifully)

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