On Tuesday this week, Laurent Flores, one of the founders of the Word of Mouth Marketing Association, presented a keynote paper at the Australian Market and Social Research Society 2008 national conference (pictured below).  He said his work was inspired by The Cluetrain Manifesto (www.cluet

It will come as no surprise to anyone who has seen a teenager, a computer and a TV in the same room at the same time that Aussie youth are internet crazy and flirt with multiple media channels simultaneously, but research company Synovate has just released a research report that confirms it. The