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Market research

Global vote: is capitalism dead?

September 30, 2008Market research, Online social activismKerry Sunderland
Even though I am travelling at the moment and away from my daily news routine, I haven't been able to escape the mainstream media images of the Wall Street stock market meltdown. Let's hope that the Phoenix that emerges from the ashes is one majestic bird.In the meantime, my friend and fe
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Monsieur WOM

September 17, 2008Market researchKerry Sunderland
On Tuesday this week, Laurent Flores, one of the founders of the Word of Mouth Marketing Association, presented a keynote paper at the Australian Market and Social Research Society 2008 national conference (pictured below).  He said his work was inspired by The Cluetrain Manifesto (www.cluet
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Underwhelming uses of technology

September 12, 2008Market research, Online marketing, Social networkingKerry Sunderland
Back in July, I received a media release from Tick Yes Pty Ltd crowing about the new online social network they had created for Bayer's period pain medication Naprogesic called A Pampered Life (I am not even going to link to it!!). At the time, I intended to blog, commenting why such a site m
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Flirting with multiple media channels

May 16, 2008Market researchKerry Sunderland
It will come as no surprise to anyone who has seen a teenager, a computer and a TV in the same room at the same time that Aussie youth are internet crazy and flirt with multiple media channels simultaneously, but research company Synovate has just released a research report that confirms it. The
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Write Across Media

@writeaXmedia @writeaXmedia
@geonet: M7.4 quake causing strong shaking near Te Araroa https://t.co/RPl9vkQFW3

- March 4, 2021

h J R
@writeaXmedia @writeaXmedia
@CursesMcD I’m with you! Holy shit

- March 4, 2021

h J R
@writeaXmedia @writeaXmedia
That earthquake woke me up and then kept going - not fun. #Earthquake

- March 4, 2021

h J R
@writeaXmedia @writeaXmedia
Great article about a new support group helping young Kiwis talk about death #deathliteracy101 https://t.co/cxjQAPvPUz

- March 4, 2021

h J R
@writeaXmedia @writeaXmedia
An exceptionally talented friend asked me to create a memoir-writing course so she could sign up, so here it is. We'd love at least five others to join us! #memoirwriting https://t.co/SA3AXrQ51w https://t.co/MObpT2LESM

- March 3, 2021

h J R