According to a new study Research International conducted on behalf of Google, seven out of 10 Australians don't mind watching ads on YouTube if they relevant and entertaining and one-third who see an ad on the video site will click on it.The first comprehensive Australian YouTube resea

The theme of the June edition of Research News is 'Researching children and youth'. It features a range of articles about how research needs to be done differently with those born after 1990, remembering that this is a generation that has grown up with computer technology and media multi-

On Tuesday this week, Laurent Flores, one of the founders of the Word of Mouth Marketing Association, presented a keynote paper at the Australian Market and Social Research Society 2008 national conference (pictured below).  He said his work was inspired by The Cluetrain Manifesto (www.cluet

It will come as no surprise to anyone who has seen a teenager, a computer and a TV in the same room at the same time that Aussie youth are internet crazy and flirt with multiple media channels simultaneously, but research company Synovate has just released a research report that confirms it. The

Millward Brown has just released, for the third year in a row, the BrandZ Top 100 Most Powerful Brands, which ranks the world’s most powerful brands according to the their dollar value. Google tops the list with a brand value of $86.1 billion followed by GE at $71.4 billion and Microsoft at $70.8