All posts by Kerry Sunderland

Fresh Start podcasts available online

September 24, 2015Radio, Web/TechKerry Sunderland

For those of you who aren't morning people (or live outside NZ), podcasts of my radio shows on Fresh FM are available online here (you'll need a Flash player) or can be downloaded in iTunes. There's also a series of Fresh Start Replays on iTunes, which are featured conversations

A couple of lessons in consumer law by someone completely dependent on her mobile phone

June 25, 2015Consumer rights, Film, Web/TechKerry Sunderland

About one third of Australian households are now mobile-only - I am one of those, by choice and circumstance (I do not live full-time in Oz). While there are no up to date statistics about the number of mobile-only households in New Zealand (although the most recent data, from 2011, suggests that

Heritage park new home to digital agency

February 18, 2015WAM newsKerry Sunderland

I am loving my new studio space at Founders Heritage Park. It is a really vibrant environment and, most importantly, has awesome WIFI. The park is just north of central Nelson on five hectares on Atawhai Drive, next to Whakat? Marae and a short stroll to Miyazu Gardens. Founders is a historic vil

The perils of online advertising

July 20, 2014Online marketingFlight 17, online advertising, TV One, TVNZKerry Sunderland

I just clicked through from the TV One homepage to read a news story about the latest Malaysian Airlines tragedy and couldn't believe what was playing to the right of the main article (a fully animated mid-air target and destroy animation), captured in this screenshot below: Whether or not t

Two Degrees special screening at the Suter Gallery

August 19, 2013Documentaryclimate change, climate justice, documentary, Two DegreesKerry Sunderland

Five years in the making, Nelson audiences were treated to a special screening last night of 'Two Degrees', a new documentary about the fight against global deforestation and the battle to stop the burning of fossil fuels for electricity generation produced by my colleagues and ver

NMIT website redevelopment: an early CWP case study

July 19, 2013UncategorizedCommon Web Platform, content management systems, GOVIS, NZ Department of Internal Affairs, responsive design, SilverstripeKerry Sunderland

Along with Sigurd Magnusson from SilverStripe I presented an early case study into the New Zealand Government Common Web Platform (CWP) at the GOVIS conference held at 17-18 June 2013, Te Papa, Wellington. You can watch the presentation below.

I was there

April 26, 2012FilmFelicity Price, Kieran- Darcy-Smith, Screenworks, Wish You Were HereKerry Sunderland

On Monday night, I facilitated a Q&A session with writer/director Kieran Darcy-Smith (pictured below on left), following the Northern Rivers premiere of his debut feature film, Wish You Were Here, which was jointly hosted by Screenworks and Dendy Byron. It was a lively discussion, during whi

Typewriters in the Google age

February 8, 2012Cross-platform content, Travel, Vintage typewritershouse bus, Olivetti Valentine, travel writing, vintage typewritersKerry Sunderland

My recent purchase of a gorgeous Olivetti Valentine portable typewriter (pictured above) has inspired my return to writing this blog after a long absence (I'm not what sure what happened to the past 10 months...). And I think it's serendipitous that I am also about to start editing the M

Journey Beyond Road Trauma classroom resources launched today

May 11, 2011UncategorizedKerry Sunderland

Today is the launch of the United Nations Decade of Action for Road Safety 2011-2021. To commemorate this important date, Sandra Cook and I (who are the founders the Journey Beyond Road Trauma (JBRT) online community), with the support of the Alcohol Education and Rehabilitation (AER) Foundation,

Tapping into the ‘super conscious’

December 14, 2010Writingcreativity, spirituality, writingKerry Sunderland

Leslie Gray, in a chapter in the book titled Ecopsychology; Restory the Earth, Healing the Mind, explains how a synchronous experience is considered a sign of �health� and that a lack of synchronicity is a sign of deterioration. She defines �health� as a �balanced relationship with your enviro

Don’t kill the messenger

October 6, 2010Uncategorizedfocus groups, market research, The Hollow MenKerry Sunderland

I loved the ABC TV series The Hollowmen, but it's all too easy for the mainstream media to bemoan the use of focus groups in politics.I tackled this subject in an article for the current edition of Research News, after many in the media blamed focus groups and the major parties' rel

Googlegram announces: The YouTube generation looks like us

September 18, 2009Market researchKerry Sunderland

According to a new study Research International conducted on behalf of Google, seven out of 10 Australians don't mind watching ads on YouTube if they relevant and entertaining and one-third who see an ad on the video site will click on it.The first comprehensive Australian YouTube resea

Learning to read when IE was launched

June 5, 2009Market researchKerry Sunderland

The theme of the June edition of Research News is 'Researching children and youth'. It features a range of articles about how research needs to be done differently with those born after 1990, remembering that this is a generation that has grown up with computer technology and media multi-

Driver or fighter?

May 7, 2009UncategorizedKerry Sunderland

A very clever 19-year-old university student called Zac Martin has proposed a new way of segmenting the blogosphere.So now I am trying to work out where I fit. I am leaning towards 'driver', because I always aim to develop conversations, ask the right questions and get people thinki

Who needs an office?

April 22, 2009Web/TechKerry Sunderland

Laptops, smart phones, wireless broadband, email, instant messages, secure file transfer protocol (FTP) clients and, more recently, desktop sharing technology have all made it possible to work almost anywhere: in a caf�; at the airport; on the plane or train; at your client�s office�Fortunately,

Unintentional cruelty

March 24, 2009UncategorizedKerry Sunderland

For many years I have been a subscriber to Flying Solo and read with interest today's lead article, 'There are no downsides'. I totally agree with the editor Sam Leader, but was curious to know if she had read the article in The Australian Magazine on the weekend about Alain de

Have finally relented

March 19, 2009UncategorizedKerry Sunderland

OK, I have resisted for about a year, but I have finally relented and set up a Twitter account. You can see my posts on the top right of this blog or visit my tweets at www.twitter.com/evolvemediaoz. I have not only relented and dived into the busy, cacophonous pool that is Twitter in my own prof

Ad zapping across the universe

March 16, 2009UncategorizedKerry Sunderland

This is a work in progress for the magazine I edit. I have spent more than a week trying to get an interview with TiVO (to find out if they do any research about the number of subscribers who skip ad breaks) but have had no luck. If you have a TiVO box and you love the ability to zap ads, please

Simple and clever

March 13, 2009FilmKerry Sunderland

This is more than 12 seconds but it's very clever. Watch right through to the end.

Apple slow off the mark with Qik so it’s just 12seconds

March 13, 2009Cross-platform content, GadgetsKerry Sunderland

Like many others, I had so much fun watching the "live" video of Ashton Kutcher and Demi Moore streamed from their home office and kitchen in the days leading up to, and on the night of, the Oscars that I quickly signed up for a new Qik account. I couldn't wait to turn my iPhone int

Dear Mr Rudd

December 16, 2008Current AffairsKerry Sunderland

In 2002, when she was 10 years old, my friend SamLara Canin-Henkel wrote an open letter to the then Prime Minister, John Howard, which attracted widespread media coverage (including an appearance on the Today Show).Now 16 years old, SamLara has written another letter to our Prime Minister, only t

‘The price of sugar’ vanishes

November 19, 2008DocumentaryKerry Sunderland

Last week I received an email, like all other subscribers to the SBS documentary e-newsletter, about a documentary called 'The price of sugar', which was to be broadcast last night at 8.30pm on SBS.Here's what the newsletter looked like to prove it: Given that I am currently researchi

The Burning Season wins IF Award

November 14, 2008DocumentaryKerry Sunderland

The Burning Season has won the 2008 Inside Film Showtime Award for Best Documentary (announced at a gala event on the Gold Coast on 13 November)!!! As interactive director on this multi-platform doco, I am chuffed! You can read more on the official web site at www.theburningseasonmovie.com

Kevin does Twitter

November 12, 2008Online marketingKerry Sunderland

Am staying in Melbourne with my good friend Kayt, who has project managed (at DT Digital) a new web site for our prime minister - www.kevinpm.com.au The site features video (hosted on YouTube) and a whole bunch of social networking links. You can even follow Kevin on Twitter... I have resisted jo

Opening session at Screenworks New Media Incubator

October 23, 2008UncategorizedKerry Sunderland

White paper launched in Northern Rivers this weekend

October 23, 2008UncategorizedKerry Sunderland

Today I am presenting at the Screenworks New Media Incubator. Nine teams have been selected to workshop their multi-platform projects over the next two days. The workshop is followed by a full-day conference, which is open to everyone. At this conference, Jennifer Wilson will be launching her new

IF Award nomination for The Burning Season

October 7, 2008UncategorizedKerry Sunderland

I am chuffed that the feature-length version of The Burning Season (the Director's Cut) has been nominated for the 2008 Inside Film (IF) Award for Best Documentary. I was part of the creative team on this documentary, and produced/directed the official web site at www.theburningseasonmmovie.c

Stuck in reality on a Mac

September 20, 2008Web/TechKerry Sunderland

Last week, a guy called Danny Stefanic emailed me inviting me to link to him on LinkedIn, so that he could let me know when the web would be available in 3D. In general I am suspicious of unsolicited email (who isn't?) and I didn't have time to check out his credentials, so I didn't a

Monsieur WOM

September 17, 2008Market researchKerry Sunderland

On Tuesday this week, Laurent Flores, one of the founders of the Word of Mouth Marketing Association, presented a keynote paper at the Australian Market and Social Research Society 2008 national conference (pictured below). He said his work was inspired by The Cluetrain Manifesto (www.cluet

Finding answers beyond the world we can see, hear and feel

September 8, 2008BooksKerry Sunderland

I have just published the September 2008 edition of Research News (pictured), including a review of Clive Hamilton's new book, The Freedom Paradox. Hamilton describes his book as a "radical reconsideration of the meaning of freedom and morality in the modern world". He sets out to

Into the Light

September 5, 2008FilmKerry Sunderland

Last night I atttended Into the Light, the seventh annual screening of short films made with the support of QPIX, Queensland's screen resource and development centre (for which I used to publish www.theliquidedition.com.au). At the screening, QPIX executive director Kerry O'Rourke announc

Clever site on a low budget

August 19, 2008Cross-platform contentKerry Sunderland

It's been a long time between posts, but I have been playing tai chi (blissfully free of technology) for the past week or so. Firelight Production's new cross platform project SCORCHED has prompted me to return to the fold.I first learnt about SCORCHED two years ago at SPAA Frin

The Burning Season wins BIFF audience award

August 11, 2008DocumentaryKerry Sunderland

The Burning Season was voted the most popular documentary by audiences in the Showtime Top 10 at the Brisbane International Film Festival, held from 31 July to 10 August 2008. I produced the web site for the film at www.theburningseasonmovie.com. Here I am pictured with designer Nathan Betts

Time for a Google Maps update in Brunswick Heads

July 23, 2008Web/TechKerry Sunderland

Last night Brunswick Heads boat builder Phil Walters hosted a College of Marine Studies education night at the Brunswick Hotel. At the event, local artist and my good friend Russell Green officially presented his painting of Brunswick's own humpback whale, Yolanda, to Kim Rosen from the Brunswick

VIPs at Screenworks Digital Media Incubator

July 15, 2008Gadgets, WeblogsKerry Sunderland

Tonight, I presented the new web site for The Burning Season and demonstrated how simple and easy it was to post a photo to this blog, using the new Typepad iPhone app. The photo below shows the audience of VIPS invited to the Screenworks New Media Incubator launch. As you can see, I am not the b

Screenworks launches New Media Incubator

July 15, 2008Gadgets, WeblogsKerry Sunderland

Tonight Screenworks launches its upcoming New Media Incubator. Local director Geraldine Bigelow says that she thinks it is a wonderful opportunity for local film makers to have access to a 'LAMP-style" style mentorship programme. Here's the official media release about the incubator: The No

Blogging from my iPhone

July 11, 2008GadgetsKerry Sunderland

This is my first attempt at blogging from my iPhone and I am all thumbs. Well if truth must be told, I am actually one index finger trying to get used to the iPhone keyboard. Being a pedant and an 80 words a minute touch typist it takes a little getting used to - but I do love the the auto text c

The Burning Season site goes live

July 7, 2008DocumentaryKerry Sunderland

On Friday night, I had the great pleasure of seeing The Burning Season on the big screen in front of an audience for the first time, when a "sneak preview" was held of the film at the Activating Human Rights Film Festival in Byron Bay. The screening also sort of doubled as the "sof

Get the link right IBM

June 20, 2008Online marketingKerry Sunderland

View this photo Ironically, as easy-to-use video and distribution technology makes it possible for virtually anyone to be a media maker these days the stakes continue to get higher and higher for those who are trying to get people to pay attention to their story. The simplest mistake can mean tha

I want my iPhone!

June 10, 2008GadgetsKerry Sunderland

Would I blog about anything else today other than Apple's iPhone? I have been lusting over one of these little gadgets for months, especially since my trusty old Nokia has shown definite signs of aging in the past few weeks. It's been dropped too many times I am afraid. (I have never dropped my i

Flirting with multiple media channels

May 16, 2008Market researchKerry Sunderland

It will come as no surprise to anyone who has seen a teenager, a computer and a TV in the same room at the same time that Aussie youth are internet crazy and flirt with multiple media channels simultaneously, but research company Synovate has just released a research report that confirms it. The

Webinars

May 13, 2008Branding, Online marketingKerry Sunderland

Today I participated in a Hitwise webinar titled 'Protecting your brand online'. The webinar was conducted on the WebEx virtual meeting platform (which, after logging in, lets you view in real time a presentation delivered by the speakers). As well, participants were asked to dial a toll free num

Tiny pieces of the puzzle

May 6, 2008BrandingKerry Sunderland

I've just published the latest edition of Research News, the monthly magazine of the Australian Market and Social Research Society. This edition is dedicated to branding and identity - not only the role market research plays in it, but how well the industry does itself at branding. Given the impo

Google now biggest brand in the world, but for how long?

April 29, 2008Market researchKerry Sunderland

Millward Brown has just released, for the third year in a row, the BrandZ Top 100 Most Powerful Brands, which ranks the world�s most powerful brands according to the their dollar value. Google tops the list with a brand value of $86.1 billion followed by GE at $71.4 billion and Microsoft at $70.8

John from Cincinnati… Kerry from Ocean Shores

April 22, 2008TelevisionKerry Sunderland

In the past 24 hours, I finalised the May 2008 edition of Research News for the printers, produced a flyer about the World Taiji Boxing Association 2008 Australasian camp, participated in a focus group about the creative industries in the Northern Rivers region of New South Wales... and watched t

Typepad, Blogger or WordPress?

April 20, 2008WeblogsKerry Sunderland

OK. I registered the domain names - www.writeacrossmedia.com and www.writeacrossmedia.com.au - weeks ago. I have had the best intentions in the world to start blogging. But which software to use? I have used Blogger several times before to create blogs for clients and friends (http://www.vanessag

Write Across Media