All posts by Kerry Sunderland

Kevin does Twitter

November 12, 2008Online marketingKerry Sunderland

Am staying in Melbourne with my good friend Kayt, who has project managed (at DT Digital) a new web site for our prime minister - www.kevinpm.com.au The site features video (hosted on YouTube) and a whole bunch of social networking links. You can even follow Kevin on Twitter... I have resisted jo

Opening session at Screenworks New Media Incubator

October 23, 2008UncategorizedKerry Sunderland

White paper launched in Northern Rivers this weekend

October 23, 2008UncategorizedKerry Sunderland

Today I am presenting at the Screenworks New Media Incubator. Nine teams have been selected to workshop their multi-platform projects over the next two days. The workshop is followed by a full-day conference, which is open to everyone. At this conference, Jennifer Wilson will be launching her new

IF Award nomination for The Burning Season

October 7, 2008UncategorizedKerry Sunderland

I am chuffed that the feature-length version of The Burning Season (the Director's Cut) has been nominated for the 2008 Inside Film (IF) Award for Best Documentary. I was part of the creative team on this documentary, and produced/directed the official web site at www.theburningseasonmmovie.c

Stuck in reality on a Mac

September 20, 2008Web/TechKerry Sunderland

Last week, a guy called Danny Stefanic emailed me inviting me to link to him on LinkedIn, so that he could let me know when the web would be available in 3D. In general I am suspicious of unsolicited email (who isn't?) and I didn't have time to check out his credentials, so I didn't a

Monsieur WOM

September 17, 2008Market researchKerry Sunderland

On Tuesday this week, Laurent Flores, one of the founders of the Word of Mouth Marketing Association, presented a keynote paper at the Australian Market and Social Research Society 2008 national conference (pictured below). He said his work was inspired by The Cluetrain Manifesto (www.cluet

Finding answers beyond the world we can see, hear and feel

September 8, 2008BooksKerry Sunderland

I have just published the September 2008 edition of Research News (pictured), including a review of Clive Hamilton's new book, The Freedom Paradox. Hamilton describes his book as a "radical reconsideration of the meaning of freedom and morality in the modern world". He sets out to

Into the Light

September 5, 2008FilmKerry Sunderland

Last night I atttended Into the Light, the seventh annual screening of short films made with the support of QPIX, Queensland's screen resource and development centre (for which I used to publish www.theliquidedition.com.au). At the screening, QPIX executive director Kerry O'Rourke announc

Clever site on a low budget

August 19, 2008Cross-platform contentKerry Sunderland

It's been a long time between posts, but I have been playing tai chi (blissfully free of technology) for the past week or so. Firelight Production's new cross platform project SCORCHED has prompted me to return to the fold.I first learnt about SCORCHED two years ago at SPAA Frin

The Burning Season wins BIFF audience award

August 11, 2008DocumentaryKerry Sunderland

The Burning Season was voted the most popular documentary by audiences in the Showtime Top 10 at the Brisbane International Film Festival, held from 31 July to 10 August 2008. I produced the web site for the film at www.theburningseasonmovie.com. Here I am pictured with designer Nathan Betts

Time for a Google Maps update in Brunswick Heads

July 23, 2008Web/TechKerry Sunderland

Last night Brunswick Heads boat builder Phil Walters hosted a College of Marine Studies education night at the Brunswick Hotel. At the event, local artist and my good friend Russell Green officially presented his painting of Brunswick's own humpback whale, Yolanda, to Kim Rosen from the Brunswick

VIPs at Screenworks Digital Media Incubator

July 15, 2008Gadgets, WeblogsKerry Sunderland

Tonight, I presented the new web site for The Burning Season and demonstrated how simple and easy it was to post a photo to this blog, using the new Typepad iPhone app. The photo below shows the audience of VIPS invited to the Screenworks New Media Incubator launch. As you can see, I am not the b

Screenworks launches New Media Incubator

July 15, 2008Gadgets, WeblogsKerry Sunderland

Tonight Screenworks launches its upcoming New Media Incubator. Local director Geraldine Bigelow says that she thinks it is a wonderful opportunity for local film makers to have access to a 'LAMP-style" style mentorship programme. Here's the official media release about the incubator: The No

Blogging from my iPhone

July 11, 2008GadgetsKerry Sunderland

This is my first attempt at blogging from my iPhone and I am all thumbs. Well if truth must be told, I am actually one index finger trying to get used to the iPhone keyboard. Being a pedant and an 80 words a minute touch typist it takes a little getting used to - but I do love the the auto text c

The Burning Season site goes live

July 7, 2008DocumentaryKerry Sunderland

On Friday night, I had the great pleasure of seeing The Burning Season on the big screen in front of an audience for the first time, when a "sneak preview" was held of the film at the Activating Human Rights Film Festival in Byron Bay. The screening also sort of doubled as the "sof

Get the link right IBM

June 20, 2008Online marketingKerry Sunderland

View this photo Ironically, as easy-to-use video and distribution technology makes it possible for virtually anyone to be a media maker these days the stakes continue to get higher and higher for those who are trying to get people to pay attention to their story. The simplest mistake can mean tha

I want my iPhone!

June 10, 2008GadgetsKerry Sunderland

Would I blog about anything else today other than Apple's iPhone? I have been lusting over one of these little gadgets for months, especially since my trusty old Nokia has shown definite signs of aging in the past few weeks. It's been dropped too many times I am afraid. (I have never dropped my i

Flirting with multiple media channels

May 16, 2008Market researchKerry Sunderland

It will come as no surprise to anyone who has seen a teenager, a computer and a TV in the same room at the same time that Aussie youth are internet crazy and flirt with multiple media channels simultaneously, but research company Synovate has just released a research report that confirms it. The

Webinars

May 13, 2008Branding, Online marketingKerry Sunderland

Today I participated in a Hitwise webinar titled 'Protecting your brand online'. The webinar was conducted on the WebEx virtual meeting platform (which, after logging in, lets you view in real time a presentation delivered by the speakers). As well, participants were asked to dial a toll free num

Tiny pieces of the puzzle

May 6, 2008BrandingKerry Sunderland

I've just published the latest edition of Research News, the monthly magazine of the Australian Market and Social Research Society. This edition is dedicated to branding and identity - not only the role market research plays in it, but how well the industry does itself at branding. Given the impo

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